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Stéphane Depaepe

PHCOM obtains the 2-star Ecodynamic Company label

From Stéphane Depaepe, the 30.03.2026
PHCOM obtains the 2-star Ecodynamic Company label

PHCOM obtains the 2-star Ecodynamic Company label for its Transforma site

We are proud to announce that PH Commercial Services – Transforma site has obtained the 2-star Ecodynamic Company label, with an official labelling date of 27 February 2026.

This recognition marks an important milestone in PHCom’s journey. It confirms a belief that has guided our company for many years: sustainable performance is not measured solely through economic or commercial results, but also through an organisation’s ability to evolve in a responsible, consistent and environmentally respectful way.

At PHCom, we believe that a high-performing company is one that can combine commercial efficiency, innovation, human development and environmental responsibility. In a context where ecological, social and organisational challenges are becoming increasingly important, it is essential for companies to rethink their impact and evolve their practices in the right direction.

Obtaining the 2-star Ecodynamic Company label fully aligns with this vision. It highlights the concrete actions implemented within our organisation to reduce our environmental impact, optimise the use of our resources and embed our activities in a logic of continuous improvement.

A recognition that is consistent with PHCOM’s DNA

For many years, PHCom has developed its activities with particular attention to the balance between performance, work organisation and positive impact. For us, the growth of a company cannot be separated from the way it operates on a daily basis, nor from the role it plays within its ecosystem.

The environmental impact of a professional activity does not rely solely on major commitments. It is also built through everyday choices: the way work is organised, resources are used, teams are managed, clients are supported and a more sustainable professional environment is created.

This approach is part of our corporate culture. It reflects a constant desire to implement solutions that are pragmatic, efficient and fully aligned with the realities of our field.

An internal organisation designed in a more sustainable way

The 2-star Ecodynamic Company label obtained by our Transforma site recognises this momentum. It highlights the efforts undertaken by PHCom to develop its organisation within a more responsible framework.

In practical terms, this approach is based on several pillars. We aim to optimise the resources mobilised to deliver our services by prioritising practices that are more streamlined, more agile and more sustainable. This commitment is reflected in particular through:

  • a work organisation that has included intensive remote work since 2003, in order to limit travel and encourage greater flexibility;
  • the integration of our activities into a working environment focused on sustainable innovation;
  • the use of largely paperless management tools, with the aim of reducing paper use and optimising resources;
  • particular attention paid to the diversity of profiles, backgrounds and experiences within our teams;
  • the promotion of good practices relating to well-being, mental health and physical health at work.

Beyond these concrete actions, this labelling also reflects a certain way of thinking about business: a company that is attentive to how it operates, to its people and to its ability to improve continuously.

The Ecodynamic Company label: a strong signal

Receiving the 2-star Ecodynamic Company label is much more than a symbolic distinction for PHCom. It is an official recognition that strengthens the credibility of our commitment and gives greater visibility to the path we are pursuing.

This label confirms that the efforts made every day are meaningful, that they are part of a structured dynamic, and that they contribute to the positive development of our activities. It represents both recognition for the work already accomplished and encouragement to continue along this path over the long term.

For PHCom, this labelling is therefore an important milestone, but certainly not an end point. It encourages us to keep improving our practices, strengthen our internal consistency and sustainably anchor our development in a responsible perspective.

Supporting companies that also contribute to a more sustainable future

PHCom’s commitment is not limited to its internal organisation. It is also reflected in the companies we support every day.

From the start, we have placed our commercial, organisational and relational expertise at the service of companies seeking structured and sustainable development. Among them is a growing number of organisations actively involved in fields related to transition, sustainable innovation, quality of life, mobility, energy, better living together and public health.

This reality fully echoes our vision. We believe that supporting impact-driven businesses also means indirectly contributing to a more responsible, more human and more sustainable economy.

In concrete terms, PHCom supports the commercial development of organisations active in sectors and projects that help address the major challenges of our time. This may include, for example:

  • reducing the number of kilometres travelled through geolocation solutions;
  • improving work organisation to reduce absenteeism, stress and burnout;
  • developing technical solutions to limit losses, breakdowns or unnecessary consumption;
  • reducing CO2 emissions;
  • renewable energy, such as the installation of solar panels or the distribution of green electricity;
  • local services and soft mobility initiatives;
  • initiatives that promote education, inclusion, knowledge-sharing and autonomy.

Through this diversity of missions, PHCom expresses a clear ambition: to contribute, at its own level, to supporting the players who are building concrete responses to environmental and social challenges.

Performance, consistency and positive impact

At PHCom, we are convinced that commercial performance and sustainable responsibility can go hand in hand. More than that, we believe they reinforce one another.

An organisation that is more consistent, more attentive to its impact and more structured in the way it operates is also one that is stronger, more credible and often more resilient. Sustainability is not just an image booster; it becomes a factor of quality, continuity and value.

It is within this logic that our commitment takes shape. The 2-star Ecodynamic Company label obtained by our Transforma site illustrates this determination to move forward with consistency, pragmatism and high standards.

An important milestone for PHCOM

Receiving this labelling is a meaningful recognition for our company. It highlights the work that has been carried out, the choices made over time and the involvement of the teams who bring this vision to life every day.

We would like to thank all those involved in this process, as well as everyone who contributes daily to helping PHCom evolve into a more responsible, more sustainable organisation that is better aligned with today’s challenges.

This distinction encourages us to continue our efforts with the same conviction: to grow PHCom by reconciling performance, well-being, innovation and positive impact.

Posted in Business Development - Télémarketing - Development Center - Call Center - Bruxelles
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Yasmina Kabdani

From Yasmina Kabdani, the 25.03.2026
Posted in Business Development - Télémarketing - Development Center - Call Center - Bruxelles
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Michel Godart

Do you speak Chinese in business?

From Michel Godart, the 12.02.2026
Do you speak Chinese in business?

The 2026 Chinese New Year marks the Year of the Fire Horse.
The Horse is the symbol of freedom, energy, and movement.
Fire represents passion, transformation, and intensity.

This year will be defined by a drive for success, change, and innovation, featuring projects that demand originality and boldness.
Here are the combined characteristics from a commercial perspective:

Rapid changes:
→ Accelerated adaptation to markets, objections, and decision cycles.
→ Ability to pivot messaging and targets quickly.

Marked economic shifts:
→ More demanding clients and more frequent budgetary trade-offs.
→ Opportunities to be seized with those looking to stay ahead.

High creativity:
→ Refreshed sales pitches with more impactful and differentiating scripts.
→ Bolder multi-channel approaches.

Bold initiatives:
→ Pursuing more ambitious accounts.
→ Daring to contact high-level decision-makers.
→ Testing new segments or offers.

A climate of intensity and transformation:
→ Acceleration of objectives.
→ Challenging traditional methods.
→ Upskilling and professionalisation of the team.

In summary, for a sales team, a "Fire Horse" dynamic means:
👉 More movement
👉 More boldness
👉 More energy
👉 But also more discipline to channel this power.

It’s not "Greek to you," is it?
It actually becomes very clear when these elements are practically integrated into the year's commercial strategy.

Posted in Business Development - Télémarketing - Development Center - Call Center - Bruxelles
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Stéphane Depaepe

PHCom Go-to-Market: Strategy, People, Processes, and Systems

From Stéphane Depaepe, the 25.08.2025
PHCom Go-to-Market: Strategy, People, Processes, and Systems

PHCom's Go-to-Market is based on an integrated commercial system including strategy, people, processes, and information systems aimed at maximising sales and profitability.

Strategy (Sales Strategy)

The strategy focuses on three main axes:

  • WHO: Whom to sell to
  • WHAT: What to sell
  • HOW: How to sell and communicate

WHO – Whom to sell to

PHCom identifies credible business sectors based on your experience and ours. Market segmentation can be done by firmographic criteria, technographic features, or using databases such as Kompass, Inoopa, Cognism, Trends, Graydon, Lusha, Buzzy, etc.

It is crucial to thoroughly know the target companies, their needs, and purchasing processes by defining appropriate B2B buyer personas, then selecting the right distribution channels.

WHAT – What to sell

This involves clearly defining the added value of your products or services, from MVP to future versions. The thinking includes USPs and translating features into customer benefits.

Adaptation to segments is essential, as is managing the specific interests of distributors.

HOW – How to sell and communicate

This part covers lead generation (mailing, cold calling, networking, trade fairs, advertising…), appointment setting, communication (brochures, website), and project execution with quality follow-up. Each medium has its own communication specifics.

People

Sales teams must combine technical, relational, and service-specific skills. Optimising talents is key to avoiding overload.

A successful Go-to-Market depends on active market listening, rapid adjustments, and feedback loops to maximise the value of every interaction.

Processes (Sales Process)

The sales process is structured around:

  • Commercial equation PVC/T: 10% improvement on each lever = 46% revenue increase.
  • Life cycle: target → generate → qualify → offer → negotiate → close.
  • Offer management: analysing risks, competitors, needs and presenting a personalised offer.
  • Closing: recognising buying signals, closing effectively and reassuring the client.

Information Systems (Information Management Systems)

A performant CRM is essential to manage customers, opportunities, and analysis. PHCom recommends structured follow-up with regular meetings and adapted KPIs.

Reporting tools optimise campaigns and improve return on investment.

Implement key performance indicators (KPIs) and regularly monitor your results to evaluate the efficiency of your strategy and make necessary adjustments.

Posted in Business Development - Télémarketing - Development Center - Call Center - Bruxelles
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Stéphane Depaepe

Thank you !

From Stéphane Depaepe, the 27.06.2025
Thank you !

Thank you all for this enriching afterwork on June 19, 2025!

Great discoveries, new encounters: so many opportunities to forge connections in ways other than through a screen.

Business development remains deeply human. Creating opportunities for face-to-face meetings is essential.
Let’s move beyond Teams and Google Meets appointments, and use these moments to start new business and build strong relationships.

See you at the next afterworks! Or should we say: « Alterwork », since it’s a different way of working together.
Weren’t you there? Or do you want to relive the atmosphere?

Take a dive into this short 2 minute 44 visual journey to (re)discover the evening.
Interested?

Photo credits: © 2025 Derek Prager / PHCom


Posted in Business Development - Télémarketing - Development Center - Call Center - Bruxelles
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