25 years of collaboration with a language school for companies
Human resources

25 years of collaboration with a language school for companies

This school offers companies a teaching method unique in Belgium for learning a language faster. We have been working with it for 25 years.

Mission
B2B prospecting
Period
Since 2001
Languages
FR · NL
Area
Brussels and Wallonia
3,700Companies approached
19,090Conversations with decision-makers
3,135Qualified meetings
16 %of conversations lead to a meeting
The context

A method that proves itself

The school trains company staff in languages, with an accelerated learning method. Its starting point: a level assessment for each participant, followed by a tailored programme.

Its clients are internationally minded companies from every sector, who need their teams to speak their customers' language.

The challenge

Staying present when the need arises

A training need comes from a new hire, a new market, a training budget to be used. To be consulted at that moment, you have to nurture the relationship with HR and training managers, year after year.

Our approach

A relationship built over time

  1. Precise segmentsBrussels, large Walloon companies, SMEs, relaunching former contacts: one approach per segment.
  2. The right contactsHR and training managers, and the management of companies working internationally.
  3. A simple first stepThe level assessment as a first concrete step, before the training proposal.
  4. A mission that evolves25 years of adjustments: new segments, new regions, new goals every year.
A PHCom prospecting campaign is prepared with the client
Every campaign is prepared with the client: targets, pitch and meeting criteria.
The results

From company list to meeting

Companies approached
3,700
Conversations with decision-makers
19,090
Meetings booked
3,135
Quotes issued
1,304

1 conversation in 6 leads to a meeting

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