Helping an energy broker establish itself with large consumers
This independent gas and electricity broker wanted to become the go-to partner for companies using more than a GWh, first in Belgium, then in France.
The Belgian subsidiary of a German family group, this 30-person company needed to diversify its client base quickly to secure its future.
Building maintenance and technical management, electrical work, HVAC, fire safety, 24/7 call-outs: the company has served large industrial and office sites since 2008.
A large share of its business relied on a few very large clients. To secure the company, it had to reposition itself towards SMEs and win more maintenance contracts.
Many companies work with several subcontractors, or have no contract at all. We had to show them the value of a single point of contact, at the right moment: a disappointing supplier, a technical problem that drags on, a new legal requirement.
1 conversation in 9 leads to a meeting
9 questions to get your score, your sales profile and your 3 priority levers.
This independent gas and electricity broker wanted to become the go-to partner for companies using more than a GWh, first in Belgium, then in France.
Projects came mainly through real estate agencies, and that channel was drying up. The challenge: feed the pipeline and turn contacts into projects.
An experienced installer wanted to move beyond word of mouth and target larger companies with real roof surfaces.