Repositioning a technical maintenance company to secure its future
Facility & energy

Repositioning a technical maintenance company to secure its future

The Belgian subsidiary of a German family group, this 30-person company needed to diversify its client base quickly to secure its future.

Mission
B2B prospecting
Period
Since 2024
Languages
FR · NL
Area
Brussels, Flemish Brabant and Walloon Brabant
1,150Companies approached
1,810Conversations with decision-makers
207Qualified meetings
11 %of conversations lead to a meeting
The context

Solid expertise, a client base too concentrated

Building maintenance and technical management, electrical work, HVAC, fire safety, 24/7 call-outs: the company has served large industrial and office sites since 2008.

A large share of its business relied on a few very large clients. To secure the company, it had to reposition itself towards SMEs and win more maintenance contracts.

The challenge

Getting known by SMEs that don't think about maintenance

Many companies work with several subcontractors, or have no contract at all. We had to show them the value of a single point of contact, at the right moment: a disappointing supplier, a technical problem that drags on, a new legal requirement.

Our approach

A pilot, then a long-term mission

  1. A 4-month pilotTest the pitch and the targets before committing to an ongoing mission.
  2. Clear targetsSMEs with 20 to 249 staff: production (food, pharma, automotive), logistics, offices, hotels, around Brussels.
  3. Concrete argumentsOne point of contact, a 24/7 service, and legal requirements: boilers, air conditioning, fire safety, electrical installations.
  4. Technical meetings1 to 2 a week, with a needs analysis and a site visit by the technical managers.
A PHCom prospecting campaign is prepared with the client
Every campaign is prepared with the client: targets, pitch and meeting criteria.
The results

From company list to meeting

Companies approached
1,150
Conversations with decision-makers
1,810
Meetings booked
207
Quotes issued
65

1 conversation in 9 leads to a meeting

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