A sales recruitment firm that no longer depends on its network
Human resources

A sales recruitment firm that no longer depends on its network

Specialised in sales, marketing and HR profiles, this firm lived off its network. In-house cold calling wasn't delivering.

Mission
B2B prospecting
Period
2020 – 2023
Languages
FR
Area
Brussels and Brabant
1,490Companies approached
1,950Conversations with decision-makers
193Qualified meetings
10 %of conversations lead to a meeting
The context

A human approach to recruitment

The firm works on a « no cure, no pay » basis, paying real attention to the values of candidates and companies. It also offers interim management and onboarding support.

The challenge

Being there when the company is hiring

A hiring need is often one-off and urgent. We had to find companies that were growing or at a critical stage, and talk to the CEO or sales director before the job ad went out.

Our approach

Three months to get things going

  1. A gradual pilotFrom 100 to 300 effective contacts and 8 to 12 meetings a month over three months.
  2. Hiring signalsPublished job ads, growth, a sales team of more than 5 people.
  3. Excluded sectorsBanking, insurance, pharma, tobacco and arms, in line with the firm's values.
  4. Challenge meetingsA bad hire, a demotivated team, too few CVs: starting from the real problem.
A PHCom prospecting campaign is prepared with the client
Every campaign is prepared with the client: targets, pitch and meeting criteria.
The results

From company list to meeting

Companies approached
1,490
Conversations with decision-makers
1,950
Meetings booked
193
Quotes issued
110

1 conversation in 10 leads to a meeting

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