This independent gas and electricity broker wanted to become the go-to partner for companies using more than a GWh, first in Belgium, then in France.
With a tool connected to the energy markets, the broker helps clients fix their prices at the best moment. It already manages large volumes, fully independent of suppliers.
To establish itself for the long term, it had to open new files every week, region by region, without relying on its network alone.
In this market, everyone already has a supplier, and often an adviser. In international groups, each consumption point contracts in its own country: for every Belgian site, we had to find the person able to decide on or influence energy purchasing.
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The Belgian subsidiary of a German family group, this 30-person company needed to diversify its client base quickly to secure its future.
Projects came mainly through real estate agencies, and that channel was drying up. The challenge: feed the pipeline and turn contacts into projects.
An experienced installer wanted to move beyond word of mouth and target larger companies with real roof surfaces.
