Presenting a customer data platform to major retail chains
Marketing & communication

Presenting a customer data platform to major retail chains

A young, GDPR-compliant consumer data platform wanted to meet the data and marketing managers of Belgian retail chains.

Mission
B2B prospecting
Period
2019 – 2022
Languages
FR · NL
Area
Belgium
770Companies approached
2,310Conversations with decision-makers
169Qualified meetings
7 %of conversations lead to a meeting
The context

Collecting and sharing data, fully compliant

The platform makes it easy to collect and process customer data, with the option to pool it between users. A strategic topic for retail.

The challenge

Talking to marketing, IT and the DPO at the same time

In retail, customer data concerns several departments. We had to find chains with a store network and omnichannel sales, then the right entry point.

Our approach

Very clear segments

  1. Segment 1More than 500,000 customers, more than 50 stores, omnichannel sales and a controlled network.
  2. Segment 250,000 to 500,000 customers, a budget above €30,000 and a growing network.
  3. The signalsData quality, a loyalty programme that has stalled, a change of information system.
  4. Pure players excludedOnline-only retailers are not the target.
A PHCom prospecting campaign is prepared with the client
Every campaign is prepared with the client: targets, pitch and meeting criteria.
The results

From company list to meeting

Companies approached
770
Conversations with decision-makers
2,310
Meetings booked
169
Quotes issued
51

1 conversation in 14 leads to a meeting

Free diagnostic · 3 minutes

Where do you stand in your business development?

9 questions to get your score, your sales profile and your 3 priority levers.

Take the diagnostic
More cases

They trusted us too

All our case studies