Supporting the growth of a finance consultancy, from 8 to 400 people
Finance

Supporting the growth of a finance consultancy, from 8 to 400 people

This specialist in finance staffing and interim management had 8 people when we started working together. Twenty years later, it has more than 400.

Mission
B2B prospecting
Period
2002 – 2024
Languages
NL · FR
Area
Belgium
4,400Companies approached
20,070Conversations with decision-makers
3,337Qualified meetings
17 %of conversations lead to a meeting
The context

Finance experts, available overnight

The company places finance consultants for a replacement, a peak in activity or a project: accounting, management control, process improvement, ERP project support.

To grow, it needed a steady flow of meetings with finance departments, all over Belgium.

The challenge

Being there before the need

A CFO doesn't look for a consultant every day. But the day a key person leaves or a project starts, they call someone they already know. So we had to meet finance departments before the need arose, and stay present over time.

Our approach

Twenty years of prospecting, at the pace of growth

  1. CFOs firstCompanies with more than 150 staff and a real finance team, then HR.
  2. One offer after anotherFinance staffing, process improvement, credit management: a dedicated approach for each new offer.
  3. Region by regionBrussels, Antwerp and Limburg, Flanders, then relaunching the Walloon market sector by sector (life sciences, agrifood, industry, logistics).
  4. Meetings « for later »Meeting even without an immediate need, to be the first one called when the day comes.
A PHCom prospecting campaign is prepared with the client
Every campaign is prepared with the client: targets, pitch and meeting criteria.
The results

From company list to meeting

Companies approached
4,400
Conversations with decision-makers
20,070
Meetings booked
3,337
Quotes issued
387

1 conversation in 6 leads to a meeting

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