465 meetings for a telecom offer aimed at employees
Telecom

465 meetings for a telecom offer aimed at employees

A Belgian telecom operator was launching a B2B2C offer: internet and TV at a reduced rate for employees, through their employer.

Mission
B2B prospecting
Period
Since 2021
Languages
FR · NL
Area
Wallonia and Brussels
2,470Companies approached
4,140Conversations with decision-makers
465Qualified meetings
11 %of conversations lead to a meeting
The context

A benefit that works for employer and employee

The offer is financially attractive for both sides and can be tailored to each employee. The salesperson in charge was experienced: he needed new doors opened regularly.

The challenge

Avoiding long decision cycles

Very large companies decide slowly. The mid-market reacted faster, provided you found the person managing staff benefits and talked about talent retention.

Our approach

A mission over several years

  1. Mid-market firstMore than 50 eligible employees, ideally more than 100.
  2. Useful signalsFlexible benefits plan, heavy remote work, company phones, a habit of pay optimisation.
  3. Video firstA first remote conversation to save time, then a visit if needed.
  4. Quotes in volumeMore than 500 quotes issued and followed up to convert.
A PHCom prospecting campaign is prepared with the client
Every campaign is prepared with the client: targets, pitch and meeting criteria.
The results

From company list to meeting

Companies approached
2,470
Conversations with decision-makers
4,140
Meetings booked
465
Quotes issued
546

1 conversation in 9 leads to a meeting

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