Opening heavy industry's doors for a predictive maintenance scale-up
Industry & technical services

Opening heavy industry's doors for a predictive maintenance scale-up

A young Belgian sensor and software company wanted to meet the people running large industrial sites, without using up its sales team's time.

Mission
B2B prospecting
Period
Since 2024
Languages
FR · NL · EN
Area
Belgium
740Companies approached
540Conversations with decision-makers
69Qualified meetings
13 %of conversations lead to a meeting
The context

An innovative solution, a market to convince

About fifteen people, smart sensors and software that cut production downtime and factory energy bills. Its first references already include big names in petrochemicals and construction.

Until then, new contacts came mostly from the network. To grow, the team wanted to open new doors every week and keep its time for selling.

The challenge

Talking predictive maintenance to decision-makers who aren't looking for it yet

Many sites rely on classic preventive maintenance, vibration solutions or in-house tools. Sometimes the need already existed; often it had to be created by showing what unplanned downtime really costs.

Our approach

Test, qualify, then scale up

  1. A 3-month pilotGather market information while activating the market, to build the sales approach on facts.
  2. A, B and C profilesPriority to sites with many critical machines, a maintenance budget and a history of breakdowns. Small structures are ruled out from the start.
  3. Two pitchesAnswer an existing need (breakdowns, energy costs) or create it, starting from the cost of a production stop.
  4. Well-prepared meetingsOne or two a week, with the current solution and the other decision-makers identified beforehand, and feedback after every visit.
A PHCom prospecting campaign is prepared with the client
Every campaign is prepared with the client: targets, pitch and meeting criteria.
The results

From company list to meeting

Companies approached
740
Conversations with decision-makers
540
Meetings booked
69
Quotes issued
14

1 conversation in 8 leads to a meeting

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