A heritage restoration expert who no longer has to look for clients
Industry & technical services

A heritage restoration expert who no longer has to look for clients

A specialist in analysing historic building materials worked alone. Every hour spent prospecting was an hour lost on his projects.

Mission
B2B prospecting
Period
Since 2022
Languages
FR
Area
Wallonia and Brussels
600Companies approached
1,180Conversations with decision-makers
208Qualified meetings
18 %of conversations lead to a meeting
The context

A rare, little-known expertise

His material analyses help choose the right restoration solution and avoid costly mistakes covered by ten-year guarantees. His clients: public authorities, architects, general contractors and engineering firms.

The problem: few people know what is possible, and he didn't know who to call first.

The challenge

Promoting a service nobody is looking for

In each organisation, we had to find the person who actually manages restoration projects, and explain in a few minutes why a preliminary study protects their project.

Our approach

Prospecting that respects a freelancer's schedule

  1. A file built togetherHeritage architects, restoration firms, public bodies: his references became a starting point.
  2. Prioritising by volumeNumber and size of projects managed each year, to reach the most active players first.
  3. A simple messageAvoid the wrong solutions and write accurate specifications thanks to a preliminary study.
  4. A controlled paceRegular meetings, without overloading an expert who works alone.
A PHCom prospecting campaign is prepared with the client
Every campaign is prepared with the client: targets, pitch and meeting criteria.
The results

From company list to meeting

Companies approached
600
Conversations with decision-makers
1,180
Meetings booked
208
Quotes issued
37

1 conversation in 6 leads to a meeting

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