Convincing accounting firms to switch to automated bookkeeping
A Belgian accounting software vendor that automates 95% of data entry wanted to convince firms that had used the same tools for years.
A market leader at home, this vendor arrived in Belgium with no brand awareness. The solution had to reach companies changing ERP or exchanging a lot of data.
The solution connects all of a company's systems (ERP, partners, platforms) without tying up the IT team. Building on its success in Germany, the vendor was opening new markets.
IT decision-makers are approached constantly. We had to find a concrete project (migration, ERP change, new partners to connect) to justify a demonstration.
1 conversation in 7 leads to a meeting
9 questions to get your score, your sales profile and your 3 priority levers.
A Belgian accounting software vendor that automates 95% of data entry wanted to convince firms that had used the same tools for years.
The Belgian subsidiary of a German family group, this 30-person company needed to diversify its client base quickly to secure its future.
This specialist in finance staffing and interim management had 8 people when we started working together. Twenty years later, it has more than 400.