Mapping the Brussels market for a professional cleaning leader
Business services

Mapping the Brussels market for a professional cleaning leader

Well established in Belgium, this office and industrial cleaning specialist wanted to work the Brussels region more thoroughly.

Mission
B2B prospecting
Period
2022 – 2026
Languages
NL · FR
Area
Brussels and Flanders
640Companies approached
1,790Conversations with decision-makers
219Qualified meetings
12 %of conversations lead to a meeting
The context

A reliable facility partner

Cleaning, window and vehicle fleet maintenance: the offer is complete. After years of cold prospecting, the company relied mainly on social media.

The challenge

Finding contracts coming up for renewal

Cleaning is contracted over several years. We had to map the market, know who works with whom, and be there when the contract is renegotiated.

Our approach

A highly structured pilot

  1. A checked databaseMore than 800 companies checked, 600 kept for prospecting.
  2. Qualifying each siteSurface area, current provider, contract end date and quality requirements.
  3. A set pace8 to 12 meetings a month, in Dutch and French.
  4. Personalised e-mailsTo stay present until the renegotiation.
A PHCom prospecting campaign is prepared with the client
Every campaign is prepared with the client: targets, pitch and meeting criteria.
The results

From company list to meeting

Companies approached
640
Conversations with decision-makers
1,790
Meetings booked
219
Quotes issued
90

1 conversation in 8 leads to a meeting

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